Dollartune campaign targets five-fold expansion in a year

09 Jun,2017

By A Correspondent


Dollartune, an opt-in Android-based application that acts as an advertising delivery platform on a smartphone, has achieved the milestone of 100,000 downloads. The user engagement with Dollartune is such that more than a million pages are being viewed every day, claims a communique.


Dollartune is a marketing platform for advertisers through a mobile application that is non-intrusive and allows users to engage with brands innovatively and hence get gratified.


Said Raja Gupta, CEO, BrandAdEmedia Solutions: “With brands facing the challenge of ad-avoidance, we are happy to have emerged as a focused, reliable and measurable media option that provides minimises the slippage that are traditionally associated with other media options. Further with smartphones increasingly dominating the market, our offering combines the best of ATL marketing activities, revolutionising communication with users.”


The default landing page of the Dollar Tune provides a variety of marketing opportunities to the brands.


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