Dear MxM by Jaisurya Das: I want to switch to marketing after 2 yrs as a journo… why I should I start fm scratch?

15 Jun,2017

By Jaisurya Das

 

The good thing that has happened is the past month to media is centred around the science of cloning. Considering the state of affairs in the English news segment, this may herald a new revenue stream after all… 

Ladies and Gentleman, Welcome back to a fresh new edition of Dear MxM laced with our characteristic ‘in your face’ style. Yes, we enjoy it and the fun is part of our raison d’être…

Ever since I can recollect, several hundreds or scientists, genetic experts and researchers have been working tirelessly to be able to perfect the art of cloning. As luck would have it, we haven’t got too far with that or so it seems.. 

But what these wizards of science didn’t bargain for, was the Indian media springing up a huge surprise by entering the cloning arena! I am not sure whether this needs much explanation for our fraternity, but this is increasingly worrying… 

Slowly but surely. every anchor is doing everything to become a loud avatar with rapid fire retorts, high decibel ‘nays’ and more. Deriving inspiration is acceptable but blindly adopting histrionics isn’t a great idea, more so when you keep positioning yourself as sensible. But, who is listening? After all the noise is getting the numbers as of now, LCN or whatever!

I was wondering if there was a possibility of a kind media soul who would just give us a good news bulletin every day. Just news- unadulterated and honest. 

No opinions either,  Leave that to us.

For now, its our readers questions all the way from Delhi, Chennai and Chandigarh.

 

I don’t know if this question has been asked earlier. I am an advertising professional. While working on a project recently, I realised that I don’t know enough about the country. So I have decided that I am going to undertake a six-month ‘Bharat Yatra’. My concern is that my bosses say I just can’t take off for six months. What should I do, Sir? I know the ‘Bharat Yatra’ will enrich me majorly, but I can’t afford to lose my job. Please advise

Hi ! Thanks for writing in to us at Dear MxM! Am glad you are concerned, my friend. No employer is going to stroll off on a ‘Bharat Darshan’ for six months. That is far too long a period for them to manage without a resource in your function!

There is enough material available to read on and hence save the travel bug for later when you can afford to take a sabbatical. As of now, going on this trip may necessitate you also finding employment in the travel trade at the end of it..

Just hold your horses and work the butt young man!

 

My father is going to retire later this year, and he was just told last week that his services will not be required by the company because he would’ve passed retirement age. It is so unfair, because he lives ad breathes the media. Shouldn’t the rules for employment be revised and people until 65 be allowed to work?

Well, you have a point and I have also wondered how good people aren’t utilised beyond the stipulated 55 or 58 years of service. I have personally worked with several excellent resources who were among the best at their respective functions and age never stopped them from exceeding expectations year on year!

However, companies today have a different view and wish to have themselves powered by a much younger lot. It is also about the persona of the company that they wish to project and hence the salt and pepper hair and receding foreheads often don’t fit in anymore.

If you ask me, large companies ought to find a way to use a lot of the skills that the seniors have in one way or the other. If not anything, they could be used to train the younger lot, handle compliances, management audits etc on a contractual basis. I hope the companies are listening!

 

I’ve been a journalist for the last two years, and am now making a switch to marketing. Do you think it is right for my bosses to say that I have to start from scratch and that my two years don’t really matter?

I think they are right in saying so. You have good experience but it isn’t relevant in the next role. Relevant experience is valued more than anything else. Yes the fact that you know the industry and have worked as part of it does have an advantage but that isn’t enough.

If you are passionate about marketing, you will do well to make up these two years so just forget about all this now and focus on becoming a good marketing professional. Your content experience will only be an additional skill at marketing to power your business presentations, collaterals etc. So think of it as a blessing and move on.. ! I wish you all the best !

 

On that note of promise, it is time for get back to what I am best doing which in this case is eating a good breakfast! Enjoy your weekend in the rains and stay healthy. And yes, do keep sending in your questions on editor@mxmindia.com and we promise to answer them all! Sayonara and God Bless !

 

Jaisurya Das, maverick and media evangelist eats, sleeps and makes love to brands. His consulting interventions are aimed at making brands powerful and sustainable. He is also the Contributing Editor of MxM India and Co-Founder of pune365.com.For more on his work visit www.xanadu.co.in The views expressed in this column are his own. 

 

 

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