Day 4 @ Cannes2017: All smiles as India tally is 32

22 Jun,2017

By A Correspondent


On Day 4 at Cannes, Indian agencies had a fair day day with eight metals across Media, Design and Product Design. In Media, McCann Worldgroup continued its good run with a bronze each for Paytm and the Afghan campaign. In Design, Ogilvy’s work for Savlon and Taproot Dentsu’s Adidas Odds won a Silver even as Leo Burnett’s ‘Roads that Honk’ for HP and Famous Innovations campaign for Caratlane won a Bronze. In Product Design where India hasn’t fared too well traditionally, McCann won a Silver for ‘Immunity Charm’  and Ogilvy bagged a Bronze for Savlon.


Clearly, Immunity Charm and Savlon are emerging to be the big winners of the season for India.


With these, India is now well past the 2016 tally of 2


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