Day 3 @ Cannes2017: Three Silvers for India

21 Jun,2017

By A Correspondent


It was mixed emotions for the Indian contingent on the third day of the week-long Cannes Lions festival of creativity.


One was hoping that the three entries which bagged Silvers would win Golds for sure, if not a Grand Prix, But then there is a large jury at work, and there’s always an element of chance at Cannes Lions.


In Innovation Lion, Leo Burnett India bagged a Silver Lion for HP Lubricant’s ‘Roads That Honk’.


Meanwhile, in Direct Lions, McCann and Taproot Dentsu were each awarded a Silver Lion. While for McCann it was yet again for its work for Ministry of Public Health, Islamic Republic of Afghanistan (Immunity Charm) and for Taproot is was last years Adidas Odds campaign.


There was no shortlist from India in Cyber, Mobile and Creative Data, the other three categories where metals were presented.


With these three, India’s tally goes to 24, just three short of last year’s tally of 27.


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