Day 2 @ CannesLions2017: India wins 7 metals incl 2 Golds…

20 Jun,2017

 

By A Correspondent

 

It was a mixed Day 2 for the Indian contingent at Cannes Lions. Seven metals in PR, Outdoor, Promo & Activation and Glass Lions categories including two Golds. But no metal in Print & Publishing.

 

In Outdoor, Ogilvy bagged a Gold for ITC’s Savlon Healthy Hands Chalk Sticks while McCann Worldgroup India won a Silver for Cat, Dog and Rabbit – for World for All.

 

L&K Saatchi&Saatchi Mumbai missed the Grand Prix that India has been winning over the last two years but bagged a Gold for its #GiveHer5 campaign of the Ammada Trust.

 

Ogilvy bagged a Gold and a Bronze in PR for Savlon Healthy Hands Chalk Sticks, and BBDO India took home a Silver for #ReleaseThePressure created this year for soft drink Mirinda.

 

Ogilvy also won the solitary metal in Promo and Activation Lions – a Bronze in this case.

 

The big downer of the day was a no show in Print and Publishing and also misses for some campaigns that many thought would definitely win more than just a shortlist.

 

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