Datsun launches new brand campaign #VoteForChange

02 Jun,2017



Celebrating three years, Datsun India has launched a new brand campaign called #VoteForChange.The campaign’s objective is to disrupt the longstanding conventional wisdom concerning the small car segment, notes a communique.


Commenting on the campaign, Jerome Saigot, Vice President, Datsun India, said, “Datsun is a challenger brand and we have been competing with the established players in the industry for three years now. Our new #VoteForChange campaign was sparked by the notion of elections and choices. We believe that the secret to making a change is to focus positive energy–not on confronting the old, but building the new. Datsun aims to strike the right chord with young risers in India through this campaign.”




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