Curtains for NDTV Profit. Biz programming to now feature on NDTV 24×7

02 Jun,2017

By A Correspondent

 

So it’s curtains for NDTV Profit. New Delhi Television, which is listed with the stock exchanges, issued a communique saying: “NDTV has decided to transfer its business programming from Profit to regular business and finance segments on NDTV 24×7. This will mean suspending the current trading hours programming on Profit while Prime will continue as a channel.” According to information received, today (Friday, June 3) will be the last day when Profit will air the trading hours live.

 

While the statement adds that “NDTV does not rule out reviving a business channel when the circumstances are appropriate”, sources say that it is indeed the end of the channel the way we see it today. The sources add that there have been fairly advanced levels discussions with some on the sale of Profit, but none finally ended in a deal.

 

Meanwhile, Prime will continue as the primary focus will be on entertainment and infotainment, and advertiser-funded content.

 

As for NDTV Profit, the going hasn’t been good for a while now. In fact the audience measurement numbers from BARC have seen the channel being a distant third in the pecking order in the 22+-year-males slice of urban and rural markets.

 

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