By A Correspondent

Culture Machine’s ‘Put Chutney’, the leading Tamil digital media brand, is now foraying into television with Star Vijay starting July 2.

Tuhin Menon

Said Tuhin Menon, President, Culture Machine on the arrangement: “’Put Chutney has grown in the hearts and minds of viewers to occupy a pivotal spot in the cultural milieu of Tamil speaking audiences globally. This deal with Star Vijay represents a major extension of the brand, which now straddles both digital and linear platforms. We could not have found a better partner than Star Vijay to take the Put Chutney brand to the next level, through a unique one hour show that is guaranteed to delight loyal and new audiences alike”.

Krishnan Kutty

Added Krishnan Kutty, General Manager, Vijay TV: “We at Vijay TV believe in partnering with the most exciting creative minds in the business. In Put Chutney, we found a partner who we believe will push the boundary in the comedy genre and who share our commitment in providing the most cutting edge content to Tamil consumers.”