Creativeland Asia turns 10, launches Baaash Digital

01 Jun,2017

 

 

Ten years after launch independent agency Creativeland Asia, Sajan Raj Kurup has announced Baaash Digital, a digital ready content company that will create, execute and monitor everyday content for brands, and will cater to every communication need of brands from Branded content, Brand/Product Stories, Experiential Engagements, AR, VR, Blogs to Content development for platforms, Usability Engineering, UX and Content delivery ecosystems etc.

 

Commenting on the launch, Kurup (Founder and Creative Chairman, Creativeland Asia) said: “At Creativeland, we have always challenged status quo and disrupted the market with our thinking. Right now, I truly believe there is a change required in the content ecosystem.Ten years ago, we created a new ecosystem that pushed the bar for brand communications and advertising content in this market. Now, we want to create a new ecosystem for every day content that brands need. A decade ago, brands still relied purely on advertising content. Today, brands need to go beyond traditional advertising content to engage with consumers on a daily basis.

 

With Baaash, we want to disrupt the traditional digital ecosystem. There has been a flurry of digital and social media shops after the advent of digital agency ecosystem. This eco-system today is fragmented with digital agencies, social media shops, various types of independent content creators, digital media outfits, ORM, social PR etc.  A lot of them who offer ad-hoc cheap social media management which is focussed on functional needs rather than pushing the brand’s creative potential to engage better with consumers.”

 

Kurup has got Tejas Ravindranath from within the Creativeland team to lead this venture with a team of 24 people to start with.

 

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