Content gets a fillip at Publicis Media with key hire

28 Jun,2017

By A Correspondent

 

Publicis Media India has strengthened its content practice with a key hire in the form of Urvashi Khanna. She has joined as Associate Director, Content & Brand Solutions and will report in to the Content Practice Lead Gautham Pingali.

 

Urvashi Khanna

Gautham Pingali

Khanna, who has had a stint in business news television early in her career, has been producing and writing for television for many years. She started her own production house and was also associated with some shows on GEC channels. She has also produced TVCs and digital ads for brands. She successfully collaborated with Spykar to produce ‘India’s first web series’. Apart from running her own company, she has helmed many shows and has run film and television sets in different capacities, notes a communique. Her LinkedIn profile narrates that she has worked on a variety of television ventures, including a stint with the TV division of Red Chillies Entertainment. Said Pingali: “Urvashi is a fantastic addition to the team. With her strong background in storytelling and production, she is the apt fit for this role and we are delighted to welcome her on-board.”

 

Said Khanna: “We live in very interesting times. Brands are beginning to feel the need to go beyond the clutter of everyday commercials. My role gives me the unique opportunity to create content that is both engaging and accountable. I am very excited to be a part of Publicis Media India.”

 

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