‘Chandrakanta’ to replace ‘Naagin 2’ on Colors

16 Jun,2017

Starting June 24, Chandrakanta will replace Naagin 2 on Colors

 

General entertainment channel Colors has announced that Chandrakanta will replace Naagin 2 wef June 24. The show will air on Saturdays and Sundays at 8pm, and will also be produced by Ekta Kapoor’s Balaji Telefilms. Chandrakanta  showcases a power struggle between two rival Aiyaar kingdoms, Vijaygarh and Suryagarh, and is laden with myths, legends and magic.

 

Commenting on the launch of the show, Raj Nayak, COO – Viacom 18 said:  “For two back-to-back seasons Naagin has enjoyed the status of being a favourite of the viewers. It’s their confidence in our content that has allowed us to explore this genre further. The recent success of costume dramas and fantasy offerings not only on television but also in films is a testimony that our viewers have evolved, and is willing to explore different narratives. We are thrilled to collaborate with Ekta Kapoor’s creative intellect yet again to showcase a unique rendition of a story which, though has been narrated before, leaves a lot of scope for creating a cohesive viewing experience.”

 

Speaking about the new fiction offering, Manisha Sharma, Programming Head – Colors said, “As a channel, we are committed to bringing viewers a variety of entertainment – be it Naagin, now Chandrakanta or the upcoming Mahakaali that makes for edgy yet pacier story telling as compared to the daily fiction dramas. The success of Naagin tells us that viewers still have a huge appetite for this genre and with Chandrakanta, we are scaling up every aspect of the show and making it as spectacular and thrilling as ever. True to the ethos of the channel that offers differentiated content, be it weekdays or on the weekend – we hope that this enchanting story will be enjoyed by the audiences as much as Naagin was.”

 

Said  Kapoor in a statement: “Chandrakanta is a very special show for us and it has very big shoes to fill. That said, we were filled with excitement over the prospect of creating this show. The plot is gritty, complex, passionate and is laced with top class VFX which will transport the viewers into alternate reality. We hope that Naagin’s ardent viewers and voracious fantasy-fiction aficionados enjoy watching Chandrakanta and support this mammoth venture.”

 

To promote Chandrakanta an integrated 360-degree marketing campaign will be unveiled.

 

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