Champions forever, says Hotstar in latest campaign

12 Jun,2017

By A Correspondent

 

In collaboration with Enormous Brands and Storytellers, Hotstar has launched a new film for Champions Trophy titled ‘Champions Forever’. While the message dovetails beautifully with the name of trophy, it is also a touching story that celebrates the heart-warming persistence of a young boy, suffering from polio, who against the odds, wants to live his dream and play cricket.

 

“With ‘Champions Forever’ we wanted to pay a tribute to the true power of the cricketing narrative in India. The film portrays the fact that cricket has not only created champions on the field but it has made millions feel like champions off it,” a Hotstar spokesperson said.

 

Commenting on the film, Ashish Khazanchi, Managing Partner, Enormous Brands, said: “Sportsmanship is all about celebrating the champion in all of us. From the person who hits the swinging six on the last ball, to the kid who play-acts all of Sachin’s classic shots a million times, to want to play like him one day. We all have a champion in all of us. If we have the true grit &resolve, we can all be champions.”

 

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