CEAT launches digital advertising series

02 Jun,2017



Keeping up with the fast evolving pace of digital advertising, leading Indian tyre manufacturer Ceat gives a funny but innovative twist to its newly launched Fuel smarrt tyres by means of a digital advertising series.


The digital advertising series is broken down into three videos of 25 to 35 seconds each that promote the need and alternatives of saving fuel by integrating humour of real-life situations faced by people every day. These videos went live on company’s digital platforms from yesterday (May 31).


Speaking on the occasion, Nitish Bajaj, Vice President-Marketing, CEAT Ltd: “This is the first time that a tyre company has moved away from the conventional methods of product advertising and adopted a ground-breaking approach to increase customer engagement. The campaign spreads awareness about our pioneering range of tyres that helps in reducing the vehicle’s fuel consumption by co-relating with everyday life situations. We are extremely confident in developing an immediate consumer-connect with this new advertising approach which is perfectly in-sync with our quirky style of product promotion.” of products.


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