Boris Gomes to lead DY Works’ digital practice arm

30 Jun,2017

By A Correspondent


Boris Gomes

Leading strategic design and consultancy firm DY Works announced the launch of an integrated socio-digital practice. This practice will provide clients with seamless online and offline digital platforms based on culture, to create disruptive business interventions.


Boris Gomes will lead this innovative practice and brings on board his experience in user experience design, user interface design, video/animation production, social media strategy and design as well as interactive on-ground activation experience design. Previously, he has worked with VML Qais and Lowe Lintas. He is an alumnus of Srishti Institute of Art, Design and Technology.


Commenting on the announcement, Alpana Parida, Managing Director, DY Works, said: “We don’t see digital as a medium, we see it as a destination. A whole generation of Indians will be digital natives and our practice seeks to understand how they inhabit this world one moment and cross over to the ‘real’ one the next! Boris does not follow a formulaic path and approaches each assignment with a deep empathy for the user. His approach is helping us build a totally different socio-digital practice.”


Added Gomes: “I’m looking forward to creating un-paralleled digital experiences for clients based on DY Work’s unique knowledge of semiotics and understanding of behaviour and culture, ethnography and the science of choosing which will allow our clients to engage meaningfully with consumers.”


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