An apology. Laqshya is not only agency to win Titan OOH account. Milestone Brandcom also wins Titan biz

14 Jun,2017

By A Correspondent


It’s one of those things in the business that shouldn’t happen, but once in a while they do slip in. On Tuesday, MxMIndia carried a news report on Laqshya winning the Media OOH mandate of Titan, the watch to jewellery to eyewear company of the Tata Group. This was based on a release we received from Jayanthy Menon of Laqshya and we carried it on the basis of that ( As we do with most other such communiques from known media companies, we carried it without any verification.


However, a day later, we received a very terse mail from someone at Laqshya that the outdoor company was in fact just one of the outdoor major partners.


We protested, but there was not a word of regret from Jayanthy Menon and Karan Dalvi, the person who wrote to us and also called. Instead, he wrote: “Expecting your quick response.”


We also addressed our mail to them on the issue to  AtulShrivastava, Group CEO, Laqshya Media Group, assuming that as a responsible senior executive, he would respond.


We then spoke with Satyabrata Das, Head – Strategic Alliances and Corporate Communications, and we was exceedingly apologetic.


There’s still no mail from Shrivastava, Menon or Dalvi. Meanwhile, we’ve received a communique from Dentsu Aegis Network’s Milestone Milestone Brandcom which notes that Titan has consolidated its outdoor media business with two agencies and one of these is Milestone Brandcom.


Commenting on the win, Nabendu Bhattacharyya, CEO and Managing Director Milestone Brandcom said, “We are extremely happy and excited to partner with the Titan Group. Titan is one of the heritage brands of this country and We are honoured that they have chosen us to uphold their prestige and prominence in the OOH space. Titan is very active in the OOH space and we are only going to leverage it even further.”


Yes, we haven’t received any proof from Milestone Brandcom, but we trust it entirely.

Once again our apologies to our readers for publishing the Laqshya communique. We have now put the agency on our hotlist of companies from whom we will not accept releases without a self-certification. If necessary, we may even insist on a proof of a business win.


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