Ambuja’s new digital film highlights its ‘roof-special’ features

28 Jun,2017

By A Correspondent


Ambuja’s Khalli ad had generated rave reviews and now the company has unveiled a digital film for its Ambuja Plus Roof Special.


Building on this insight, Ambuja celebrates these special memories that each of us has, in its new digital campaign, ‘What’s up on your Chhat?’, which showcases the special memory of Guptaji, who finds his true love on his ‘chhat’ (terrace).


While we do not like to report on digital views as a lot of them are inorganic, the film has seen an excellent response. For instance a few days back, Scarecrow founder Manish Bhat messaged us saying: “Some creative work you may have not done yourself, and sometimes you don’t even know who created but, but you still feel like sharing it with your loved ones, relatives & friends as soon as you accidentally receive it on social media. This new film of Ambuja Cements is one such rare film, which I found unpretentiously great, and spontaneously loved it. And would strongly recommend you to watch it.”


The digital agency for this campaign is Experience Commerce and the production house is Mojo Media LLP.


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