Zenith launches new global brand vision and identity

12 May,2017

By A Correspondent


Media agency network Zenith has unveiled a new global approach to communications, supported by a relaunch of its brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move carries forward Zenith’s ROI Agency positioning in 2002.


Called ROI+, the new approach is designed to solve business challenges though advanced communications models, notes a communique, adding:“The approach has three key client benefits. First is the creation of ‘upstream’ strategies that deliver greater ROI through business transformation. Second is a focus on the full consumer journey in order to design personalised communication at scale. And third is maximising ‘downstream’ efficiencies through market-leading automation, such as machine learning. “


Said Vittorio Bonori, Global Brand President, Zenith: “We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention. I believe that Zenith’s new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition.”


Added Tanmay Mohanty, Group CEO, Zenith India: “Our first pillar is our ability to create upstream strategies that deliver business transformation.  For example, in ad-tech consulting, our upstream strategic development is greatly enhanced through ROI+. Second is our focus on the full consumer journey to deliver more effective communications strategies.  And third is our market leading approach to maximising downstream efficiencies. ROI+ enables us to apply sophisticated automation through AI and machine learning techniques.”


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