Yatra.com turns ‘India ka travel planner’ in new ad

31 May,2017

By A Correspondent

 

Online travel platform  Yatra.com has unveiled its latest advertising campaign featuring the new brand ambassador Ranbir Kapoor.

 

Speaking on the occasion, Sharat Dhall, COO (B2C), Yatra.com, said: “Yatra provides an enriched travel experience, making it the perfect travel planner for every Indian consumer. With the launch of the new brand identity and the recent appointment of Ranbir as our brand ambassador, the idea is to create a brand connect with the new age Indian traveller and position Yatra as a versatile platform that has something to offer to everyone. Communicating the idea that we are ‘India ka travel planner’ is what the new campaign reflects. ”

 

The film, crafted by Ogilvy & Mather, will use digital and television as the lead mediums.

 

 

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