Wonder Cement’s new film awakens viewers to nation-building cause

29 May,2017

By A Correspondent

 

Wonder Cement has unveiled a campaign made on the theme of “Shuruaat Karo” or “Make a Beginning” in order to make a difference.

 

Said Tarun Singh Chauhan, management consultant at Wonder Cement, who has strategised the campaign: “The concept of  ‘Shuruaat Karo’ build from a brand based of a “ek perfect shuruvat”, Pakki Baat Karo conveys a powerful message for the need of a proper beginning in life. If the start is good the rest to follow will also be in order. We have used education as a metaphor to narrate this story. School facilitates education for our future generation and integrates the key brand messages of strength, trust, and durability of the Wonder Cement in the commercial, as the fundamental input of cement plays an important role to have perfect start.”

 

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