Wipro Limited has unveiled its new brand identity. The new brand identity, notes a communique, signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise  to address their business requirements and drive future opportunities in this digital era.

Said AzimPremji, Chairman, Wipro Limited in a statement: “Our brand identity is a visual expression of what we do and mean, for our clients. And this is directly energised by our Values. The Values are our core and our beacon, the bedrock of our culture.  Our rearticulated values connect and resonate deeply with the new, vibrant, brand identity.”

Added Abidali Z. Neemuchwala, Chief Executive Officer and Executive Director, Wipro Limited: “The new brand identity marks our journey of transformation in the digital world. Our brand refresh signals an even closer engagement with clients, greater innovation, and a deeper impact on their business. It is contemporary, reflecting the diversity and aspirations  of our employees.”