Volini makes one wonder if we deserve a #PatOnTheBack

26 May,2017

By A Correspondent


Sun Pharma’s Volini has come up with a campaign titled #PatOnTheBack. This film celebrates the small ways in which children can give back to their parents.


Commenting on the campaign, Vidhi Salgoacar, Head of Sun Pharma Consumer Healthcare said: “Overcoming pain to create beautiful moments in life is what Volini stands for. This campaign is one of Volini’s many initiatives to reach out to the evolving audience who have endorsed and trusted Volini and made it the No. 1 Pain Relief Brand1 of the country.”


Highlighting the creative thought process behind the campaign, Joy Mohanty, Regional President – North & East, Lowe Lintas said: “We felt there was an interesting space around children who go the extra mile for their parents, those who take the pain to be part of their important moments. And the brand celebrates those that are committed to this.”


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