Viacom18 announces Colors Tamil, to launch in Q4/2017

04 May,2017

By A Correspondent

 

Viacom18 has announced the upcoming launch of Colors Tamil, its seventh regional general entertainment offering. Viacom18 successfully operates GECs in the Kannada, Marathi, Gujarati, Odia and Bangla markets. The network has been bullish on the future prospect of regional entertainment and had launched a second GEC – ColorsSuper – in the Kannada market, in July 2016. Sun TV is currently the #1 Tamil general entertainment followed by KTV and Star Vijay.

 

Sudhanshu Vats

Commenting on the impending launch of Colors Tamil, Sudhanshu Vats, Group CEO, Viacom18, said: “Driving regional aggressively is one of our foremost strategic thrusts. Given that almost 60% of our country speaks in regional languages and this market is under-indexed on television, it is imperative that this segment will continue to grow rapidly in the years ahead. While Colors Super was aimed at deepening our presence in the Kannada genre where Colors Kannada is an undisputed leader, the launch of Colors Tamil is a step towards widening our reach in regional markets by entering the largest regional market in the country. The Tamil content market is highly competitive and well-primed for disruption, making this the opportune time for our entry. We look forward to delighting the Tamil content aficionado with the latest offering from the house of Viacom18.”

 

As per BARC data of Week 16 (April 15-21, 2017), Sun TV is the clear leader in Tamil Nadu and Pondicherry followed by KTV which is a distant second and Star Vijay being a distant third. Zee Tamil is #4 and Polimer is #5. In fact other than the periods when where there is an overdose of cricket (like it’s on currently), Sun is the leading channel across channels of all genres and languages.

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