Usha launches new campaign for the mixer grinderrange

19 May,2017

By A Correspondent


Usha International has launched anew campaign highlighting its mixer grinder range. With the central theme being ‘Peedhidarpeedhihaathbatate hue Usha Kitchen Appliances’, the campaign promotes the Usha mixer grinder range as a reliable kitchen companion for all food preparation needs.


Commenting on the campaign,Jayati Singh, Vice President-Marketing for Cooking Appliances and Sewing Machines, Usha International, said, “The mixer grinder category is among the top business categories in the kitchen appliances segment and hence, we have launched a dedicated campaign that strikes an emotional chord with the consumers. The campaign seamlessly establishes the USP of the mixer grinder range and its lasting performance owing to the quality of product and brand assurance.The intent of this campaign is to drive positive and emotional association of Usha as one of the most trusted Indian brands with mixers grinders and kitchen appliances in general.”


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