TVS Jupiter highlights attractive colour selections in latest campaign

17 May,2017

By A Correspondent


TVS Motor Company has introduced a new advertising campaign ‘Zyada Colours’ for its flagship scooter brand TVS Jupiter. The campaign, conceptualised by Dentsu Communications India, captures how TVS Jupiter continues to remain true to its promise of ‘Zyada ka Fayda’ with its offering of 10 attractive colours giving its customers the widest range of colour selections.


Speaking about the campaign, Aniruddha Haldar, Vice President – Marketing (Scooters), TVS Motor Company, said: “TVS Jupiter has stood for the promise of ‘Zyada ka Fayda’. The power of this campaign resides in how simply it conveys the message and brings our latest and widest offering of colour selections to the fore. TVS Jupiter is the only scooter to have 10 colour options more than any scooter in the market. Every customer can now select a colour he identifies with the most.”


Added Samrat Chengapa, Senior Vice President, Dentsu Communications India: “Staying true to its ‘Zyada ka Fayda’ promise, TVS Jupiter offers 10 unique colours to give consumers the widest range of colour options in the category. To communicate this, we launched a new campaign with the message ‘Colours so attractive that all eyes are on TVS Jupiter!’ We hope to get an excellent response from the market with this campaign.”


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