The MxMIndia-MRSSINDIA Poll on English News Channels

15 May,2017

 

By  A Correspondent

 

India has seen launches of several media entities. But in recent years, the launch of Republic TV has been the most high profile. This could be possibly because of the entities involved: Arnab Goswami, decidedly the most well-known journalists across genres, and Times Now, which is part of one of India’s largest, richest and most powerful media conglomerates.

 

While Republic TV launched on May 6, and there have been some numbers from OTT platform Hotstar and digital media that have come in, the numbers of consequence – from BARC India – will be out only on Thursday, May 18.

 

MxMIndia commissioned leading marketing and opinion research firm MRSS India (www.mrssindia.com) to conduct a small study to find the mood of the masses, especially in urban India.

 

Here’s the summary of the findings:

:: Majority of English news channel viewers mentioned they are aware of ‘Republic TV’ English news channel and most of them (41%) perceive it to be ‘Better than Others’.

:: Centre wise, Mumbai (41%) perceive it as ‘More Credible’, Delhi (39%) find it ‘Old Wine …’, Bengaluru, Chennai, Kolkata and Ahmedabad English news channel viewers find Republic TV ‘Better than others’.

:: Aggressive approach is found more appropriate for Debates, Breaking news and Analysis & interpretations. whereas, softer approach is found more appropriate for News deliver, soft news, sports and business news.

:: Most viewers look at News channels to be opinionated but there is also a strong sense of believe that news channels should also play a vital role in bringing about political or social changes.

:: Overall, print is a more trusted source (51%), closely followed by News channels, currently online (websites) are not considered a trust worthy source. News paper is more trusted by viewers in New Delhi, Bengaluru, Kolkata and Chennai. News Channels are considered better trusted source by viewers in Mumbai and Ahmedabad.

:: When it is need to verify news, the first source is News Television (54%). This is more in Chennai (54%), Kolkata (68%) and Ahmedabad (67%).

:: Arnab Goswami and Rajdeep Sardesai are considered the most trusted news anchor by close to 1/3rd of the viewers. Barkha Dutt comes at third place. While Goswami leads comfortably in Bengaluru and Kolkata. Sardesai has higher trust value in New Delhi, Mumbai and Chennai. Dutt is relatively strong in Ahmedabad and Chennai.

:: Among the English news channels visited in last 1 week, Republic TV was 41%, Times Now is 35%, followed by NDTV 24×7 is 32%.

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