Tamil sports channel launched by Star Sports

30 May,2017

By A Correspondent

 

Star Sports, leading sports broadcaster has launched Star Sports Tamil, the country’s first dedicated Tamil sports channel.

 

A first-of-its-kind regional sports channel, Star Sports Tamil will bring fans across Tamil Nadu closer to their favorite sports and heroes. The channel has a rich calendar of sports – starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), Vivo Pro Kabaddi Season 5 and Hero ISL. The channel would provide curated Tamil content localised to Tamil Super Stars – R. Ashwin, M S Dhoni, TNPL Stars, and Stars from Chennaiyin FC.

 

A 360-degree marketing campaign, #MachiAreYouReady (Buddy, are you ready), has commenced along with the launch of the channel. A tribute to the multi-sport culture of the state, the campaign underlines Tamil pride and is rich with nuances such as the presence of the soil of Tamil Nadu in the TVC. The campaign will be supplemented by comprehensive, high-impact promotions on radio, TV, print, digital, and OOH.

 

Said a Star India spokesperson: “Tamil Nadu is a unique market with high affinity to language content and very distinctive viewing habits. Star India’s strong presence in the state has helped us understand the pulse of the Tamil sports fans. Star Sports Tamil is an extension of our belief to give people more relevant regional sports content and celebrate the ‘Tamizh’ culture. This is another resolute step in our constant endeavour to bring fans closer to sports.”

 

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