Starcom bags media mandate of Luminous

04 May,2017

By A Correspondent

 

In a tightly contested pitch against some of the leading media agencies of India, Starcom, part of Publicis Media India, has won the media mandate of Luminous Power Technologies.

 

Mallikarjun Das

Said Mallikarjun Das, Group CEO, Starcom India: “Luminous is a household name in India and needs no introduction. We are pleased to have won the business of this highly competitive, innovative, frontrunner electrical specialist. Starcom builds connected human experiences; we use the alchemy of people and technology to create experiences people love and actions brands need. Adding Luminous to our client roster gives us the opportunity for more of such path-breaking work. We will use the power of integrated communications, analytics and the best of our tools, talent and thinking to make a real difference to the brand. We look forward to delivering scale and deep consumer connections for

 

Added Vipul Sabharwal, MD, Luminous Power Technologies: “It was a meeting of minds with Starcom. The Starcom team was impressive at pitch stage and ideas presented by them were rich in strategic direction, experience and insight.”

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