Raj Nayak is COO as Viacom18 restructures leadership team

08 May,2017

By A Correspondent

Raj Nayak

Raj Nayak is COO as Viacom18 restructures leadership team.The new leadership structure will be operational with immediate effect. Raj Nayak has been elevated to Chief Operating Officer, as Viacom18 announced a restructuring of its With this move Viacom18 has consolidated its national brands aimed at youth and adult audiences viz. Hindi, Youth, Music and English Entertainment offerings under the leadership of Nayak, notes a communique.


Also announced is an expansion in the role of Ferzad Palia, Head – Youth, Music & English Entertainment. He will now helm two new businesses as the network dials up its content and music offerings. ‘Brand Studio’ will create branded content and white label solutions for partners, along with original commissioned content. ‘MTV Music Project’, will nurture an ecosystem of new and established artistes and create original music content. These are in addition to Palia’s existing portfolio that includes MTV, MTV Beats, COLORS Infinity, Comedy Central & Vh1.


The entertainment network has also elevated Anuj Poddar from his current role at Colors Marathi & Colors Gujarati to lead the rural expansion as Head – Rural Business, including Rishtey Cineplex.


Sudhanshu Vats

Meanwhile, Saugato Bhowmik, Head – Viacom18 Consumer Products & Integrated Network Solutions will continue to drive the efforts towards building homegrown experiential IPs and a robust consumer products business. Palia, Poddar and Bhowmik will now report to Nayak.
Meanwhile, Ravish Kumar, Head – Regional Entertainment, Viacom18 will also helm all the Colors regional channels – that includes Kannada, Colors Super (also in Kannada), Marathi, Bangla, Gujarati and Marathi. Nina Elavia Jaipuria, Head – Kids Cluster, Viacom18, will se the growth of the kids ecosystem at Viacom18. Viacom18 Digital Ventures, with Gaurav Gandhi at its helm as COO, will be leading the network’s digital foray with its flagship VoD service, The network’s film studio, Viacom18 Motion Pictures, led by its COO, Ajit Andhare.


Nayak, Ravish Kumar, Elavia Jaipuria,Gandhi and Andhare will continue to report to Sudhanshu Vats, Group CEO, Viacom18. Said Sudhanshu Vats, Group CEO, Viacom18: “Viacom18’s DNA has enabled it to pre-empt market shifts and adopt unconventional approaches to address conventional business challenges. Since inception, our topline has grown 40x and channel count has grown over 12x while being PAT profitable. Today, Viacom18 has 5 diverse lines of business – in addition to a core broadcast offering it now has a strong presence in digital, filmed and live entertainment along with a fast-growing licensing and merchandising operation. None of this would have been possible without our most valuable asset – our team. Our endevaour has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase.”. While Nayak on his new role, he said, “Raj is one of those rare leaders in our industry who possess a sharp business acumen coupled with a nuanced understanding of what makes brands iconic. I am confident that he will be able to take this portfolio of brands to even greater heights as he leverages deeper synergies in his new role.”


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