Puma unveils its new #RunTheStreets campaign

11 May,2017

By A Correspondent

 

Global sportswear brand Puma has unveiled a brand new #RunTheStreets campaign that depicscultural exchange and features influential names in street culture from India and Eastern Europe. The video tracks crews from different cultures crossing paths in Delhi and Mumbai and creating a social connection between all of them.

 

Blurring the lines between performance and style, Puma’s new Sportstyle “#RunTheStreets” platform puts forward street-ready and technically progressive products for those who aspire to change the game with every hustle and grind. It speaks to true individuals who own their looks and the moment. Internationally, headlining the campaign is PUMA’s newest creative collaborator, Grammy-winning artist, lyrical genius, and style icon The Weeknd.

 

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