Peregrine PR launches ‘De Jure’, a specialised cell to offer legal PR

16 May,2017

By A Correspondent


Headquartered in Mumbai, Peregrine Public Relations Pvt. Ltd., announced the launch of ‘De Jure,’ a specialised cell offering legal public relations to the corporates facing litigations, court matters and other legal issues.


Sunil Shivdasani

Peregrine Public Relations is understood to be the first Indian PR Agency to set up a specialised division for offering legal public relation services. The company has roped in Sunil Shivdasani, who was heading the Legal Bureau of PTI, the leading wire agency from India. Earlier Sunil Shivdasani had also worked as Chief of Bureau for PTI, Mumbai and had a 3-year with Hindustan Times as Legal Editor.


Said Praveen Nagda, MD & CEO, Peregrine Public Relations: “With specialized communications gaining continuous importance in the corporate world, launching ‘De Jure’ is an important milestone for a PR agency like us. We have always believed in delivering knowledge-driven and focussed communication with a quick turnaround to our clients. Mr. Shivdasani’s coming aboard with four decades of experience in legal journalism is itself a huge contribution in setting up ‘De Jure’.”


Said Shivdasani:  “The objective would be to bridge the gap between the corporate world and the media. Indian companies, business houses and multi-nationals, who are fighting legal cases would get an opportunity to give their perspective to the media through ‘De Jure’. Besides, the law firms involved in amalgamation and merger of companies/multi-nationals will be able to disseminate suitably crafted and properly vetted information to media.”


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