Ogilvy’s Sakshi Choudhary only Indian to make it to Cannes 2017 ‘See It Be It’

16 May,2017

By A Correspondent

 

Sakshi Choudhary

In 2014, Cannes Lions launched ‘See It Be It’. A programme that responded to the gender imbalance in the advertising industry – only 25 per cent of agency creatives are women, and just 11 per cent reach creative director level. The stats for India, being woefully lower.

 

Every year, 15 future leaders from all over the world are chosen to be part of this programme. And this year, Sakshi Choudhary from OgilvyOne, Mumbai has made it as India’s sole representative.

 

Following a series of written submissions and a rigorous interview, Choudhary secured her place from among hundreds of entrants across the globe. Said Vikram Menon, President OgilvyOne Worldwide: “This is truly wonderful news. It is a proud moment for all of us at Ogilvy. Sakshi has been a stand-out performer ever since she became part of the Ogilvy family and this is just reward for years of commitment to her craft. Hopefully, this inspires many more women to push for leadership positions in the coming years.”

 

Choudhary is currently Creative Supervisor at OgilvyOne Mumbai where she manages some of the agency’s brands including Dove and Coca-Cola. Outside her day job, Sakshi is the founder of The Seesaw Project – an initiative that seeks to simplify the complex issues of gender bias, using art.

 

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