Ogilvy unveils ‘#IWillDriveYouHome’ for ICICI Lombard

12 May,2017

By A Correspondent

 

Drunk driving is not a new problem. When ICICI Lombard decided to tackle this problem for its Road Safety Week initiative, it set out to do something that would stand out from the other work done on the subject.

 

ICICI created #IWillDriveYouHome and found Hemraj Sharma who lost his son to a drunk driving accident on April 4, 2016 and has now made helping others avoid the same fate his life’s sole purpose. He was completely on board as soon as he heard the idea and his fervour and courage helped take it to the next level, notes a communique.

 

 

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