Now Discovery to launch a Hindi GEC

09 May,2017

By A Correspondent

 

 

Discovery Communications has announced its plan to roll out Discovery Jeet, a new entertainment channel across India, starting in late 2017. The new channel will be the flagship for the network’s ambitious investment into original local productions in India around a range of programme genres including “true crime investigations, small-town heroes and gritty survival”.

 

Discovery is scaling up investment in over 200 hours of local content originals which will premiere on this new channel. Said Karan Bajaj, SVP and General Manager, South Asia, Discovery Networks Asia Pacific:

 

“We are excited to launch Discovery Jeet, which will bring a new style of entertainment, in a truly local, bespoke, ground-up offering. It borrows the best of Discovery’s ethos, seeded in fact and purpose-driven content, and leveraging global resources to mount it at a scale that delivers larger-than-life stories.”

 

Arthur Bastings, President & MD, Discovery Networks Asia Pacific, further elaborated on the importance of this evolutionary step, leveraging new ways to extend the reach and relevance of Discovery across the subcontinent. “The expansion into general entertainment with JEET redefines how Discovery will connect and interact with new young audiences across the heartlands of India. JEET is fun, relatable, and exciting and brings to life the captivating, real stories of India’s own in a manner never seen before!”

 

The line-up of shows planned included Swami Baba Ramdev: The Untold Story, a scripted biopic series tracing Baba Ramdev’s journey from a life of anonymity to what it is today. There is also Gangs of Mumbai,  a series on the colourful, larger-than-life characters from the Mumbai underworld.

 

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