Mindshare expands Sanchit Sanga role to also be CDO for APAC & MENA

31 May,2017

By A Correspondent


Sanchit Sanga

Mindshare has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to also include the Middle East and Northern Africa (MENA).


In his role as CDO for Mindshare Asia Pacific, Sangaled the agency’s FAST rollout, which offers clients a series of industry leading digital and technology solutionss.  With this promotion, notes a communique, Mindshare is looking capitalise on his success in crafting custom built brand and performance marketing products for more clients using open source technology, AI and data products.


Sanga has been with Mindshare since 2003, when he joined as the National Director for India.  He has since been in several roles for both the agency and GroupM and has been Mindshare APAC’s CDO since April 2015.


Commenting on the new role Sanga said: “I am stoked to be working more closely with our trailblazing MENA team. Under Tony Bourached’s leadership as the digital head for MENA, we have reinvigorated the region with some stellar digital innovations and we will continue to redefine the region with fresh approaches to digital marketing. Our regions for APAC & MENA have many similarities in terms of digital evolution and it’s only natural that the teams work more closely to shape Mindshare digital products and our business outcome services under Mindshare FAST.”


Added Ashutosh Srivastava, CEO, AMEA and Russia/CIS: “Sanchit is an industry leader and has been on the leading edge of marketing technology for years.  His work in establishing FAST in APAC, driving excellence in execution, and setting up industry standards on brand safety, fraud avoidance and viewability have been extraordinary – not just in the results that they deliver for clients, but with the flawless rollout of each client offering. With the launch of [m]Platform, GroupM’s technology offering that consolidates digital and data assets, we want to accelerate capability building and scale up all the products we have developed at the Singapore hub for growth markets. It is great to have someone with Sanchit’s experience and ability leading the effort in more offices.

Sanga’s role is effective immediately.


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