Mediascope Publicitas rebrands to Mediascope in India

05 May,2017

By A Correspondent


Mediascope Publicitas, leading multi-media, content generation and media sales corporation, and a part of Newbase which was formally Publicitas International, announced that it would now be known as Mediascope in India.


This follows the Publicitas Group’s global corporate rebranding exercise and name change to Newbase, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, in India, Mediascope offers executional support and direct access to leading media channels and publishers across the globe.


Said Jörg Nürnberg, Group CEO, Newbase: “This rebrand marks a significant step in the company’s evolution. We are redefining who we are – an independent company driving change and shaping the future of the media marketing industry. Our brand ethos has always been built on trust, credibility and industry knowledge – that’s what’s kept our business growing successfully for the past 127 years. We pride ourselves on our relationships with the worlds’ leading media and our ability to help brands and agencies to connect with the individual on the other side of the media, whether it be a screen, a newspaper, magazine or TV.”


Added Marzban Patel, CEO, Mediascope and a veteran in the adveristing sales and concessionaires business: “Through this rebranding exercise, we leverage the brand equity of Mediascope that has been established over the past 37 years. Our enduring partnership with Newbase will continue to provide us with access to global best practices that will enable us to service our clients and offer them the best solutions for their marketing needs globally.”


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