Managed broadcast services embrace cloud with Amagi’s Skylight

05 May,2017

By A Correspondent

 

Amagi has announced the launch of Skylight, a cloud-managed broadcast services platform. Skylight offers TV networks cloud-led, end-to-end services encompassing content preparation, channel playout, content delivery, and monetization for both linear TV and OTT for maximum efficiency, claims a communique.

 

“Traditional managed service providers have archaic systems and their lack of innovation is limiting the possibilities for TV networks. They are labor-intensive, large physical operations, and from the perspective of TV networks, opaque in many ways,” said K A Srinivasan, co-founder, Amagi. “We’re breaking new ground by adopting future-ready cloud technologies that add advanced automation to accelerate broadcast workflows, provide complete transparency through a web-based UI, and make it absolutely simple for broadcasters to operate channels,” adding: “What makes SKYLIGHT truly an end-to-end service is our extensive expertise in monetizing content through targeted advertising on TV and dynamic, personalized ad insertion on OTT. This makes SKYLIGHT an attractive proposition for TV networks, not just for operational efficiencies but also for revenue generation.”

 

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