Lindsay Pattison is now Chief Transformation Officer, GroupM. Will stay as Maxus Global CEO

19 May,2017

By A Correspondent

 

Lindsay Pattison

GroupM has announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients better in the extremely competitive business environment. She will continue as CEO of GroupM agency Maxus and will perform both roles.

 

According to a communique, Pattison will lead a number of change programmes to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy. She remains a member of GroupM’s global executive committee, reporting to Kelly Clark, Global CEO of GroupM.

 

“Clients need us to think differently and work smarter,” said Clark. “Lindsay will help us deliver on those challenges. I’ve worked with her for many years. She’s a force, and holds the respect of clients and colleagues. She will make a huge impact with her smarts, energy and warmth.”

 

Sir Martin Sorrell

Said WPP CEO Sir Martin Sorrell: “GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients.”

 

“When we look at the broader business context, the transformation we are experiencing is profound,” Pattison said, adding: “The WEF calls it the ‘fourth industrial revolution,’ a technological revolution and one that requires two key skills to succeed: collaboration and agility. New thinking is required across the board, and I’m delighted to take on this new transformation role.” It may be recalled that Pattison was named Global CEO of Maxus in October 2014.

 

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