Lay’s Maxx TVC redefines macho-ness

23 May,2017

By A Correspondent

 

Lay’s Maxx, part of Pepsico’s Lays product range, has released a new commercial that portraysa macho man who has the innate style to win over situations effortlessly.

 

Speaking about the campaign, Dilen Gandhi, Marketing Director, PepsiCo India, said: “Lay’s has been the most loved potato chip for years, and Maxx, the global, premium superhit from our portfolio,has witnessed equal zeal and enthusiasm by the consumers since its launch. We are confident that the new TVC will fortify our brand presence in the market.”

 

Commenting on the creation, Senthil Kumar, Chief Creative Officer, J Walter Thompson added:“The TVC brings alive the distinct taste and flavors that define the powerful Maxx experience. We hope that our consumers will connect with the storyline and identify Lay’s Maxx for its rugged and rustic nature.”

 

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