Karan Johar to endorse #LoveScotch for Johnnie Walker

15 May,2017

By A Correspondent

 

As part of the global #LoveScotch initiative, Johnnie Walker Scotch Whisky has announced the first India personal progress story with director-producer and now author.

 

The Johnnie Walker film with Karan has been executed by Dharma 2.0 team. The digital film is the directorial debut for Sharan Sharma, a member of the Dharma 2.0 team.

 

Said Nitesh Chhapru, VP – Marketing at USL – Diageo: “Johnnie Walker globally is creating communication that is based on the insight that extraordinary achievers move themselves and culture forward by seeking answers within. We are very proud to present Karan’s inspiring personal progress story andby building on this narrative we hope to inspire a positive culture shift in India that promotes and encourages the idea that it’s the walk within which propels you forward”.

 

#LoveScotch is a global movement by Diageo to recruit the next generation of Scotch drinkers and spark a global love affair with the world’s favourite whisky.

 

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