Kara brings forth the freshness of Bahamas through latest summer campaign

19 May,2017

By A Correspondent


Kara Wipes, a Future Consumer Limited brand, has launchedthe #FastFreshness campaign this summer. Conceptualised and created by Basecamp India, the  #FastFreshness campaign highlights the brand proposition of instant freshness in a tongue-in-cheek manner.


Speaking about the campaign,Rahul Kansal, Head – Business Strategy and Marketing, Future Consumer Limited said:  “In this season with soaring temperatures all one needs is fast freshness and this is exactly what just one wipe of Kara can instantly provide. The campaign is simple, quirky and at the same time effectively communicates our key message of staying fresh while you are on the go.”


Commenting on the creative of the campaign, Anil Bhardwaj, Director, Basecamp India added: “Kara as a brand is extremely popular in its category. Through this campaign we wanted the ad to showcase the hustle and discomfort that people go through while travelling in the heat and advocate the use of Kara to stay fresh and cool. We hope that the campaign is successful in connecting with the audience.”


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