Kalyan Jewellers empanels Ogilvy and L&K Saatchi & Saatchi for creative duties

17 May,2017

By A Correspondent

 

Following a multi-agency pitch, Ogilvy and L&K Saatchi & Saatchi won the global creative mandate for Kalyan Jewellers across India and West Asia markets.

 

Commenting on the development, T S Kalyanaraman, Chairman and Managing Director of Kalyan Jewellers said: “Kalyan has emerged as India’s largest jewellery brand and has ambitious plans to expand globally. I am delighted to welcome Ogilvy as well as L&K Saatchi & Saatchi and look forward to their support to reinforce the brand’s core value of Trust, as we embark on the next phase of growth.’’

 

Said Piyush Pandey, Executive Chairman & Creative Director South Asia Ogilvy: “I am delighted that Ogilvy is going to partner Kalyan Jewellers in their journey to make not just a national but perhaps an internationally-by-Indian brand. We will bring together our best creative resources to make this journey meaningful and successful.”

 

Added Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are both excited &honored to be the brand & communication partner for India’s largest jewellery brand. Kalyan has brought transparency into a highly unorganised sector and has worked hard to educate customers and earn their trust. We look forward to creating compelling creative campaigns and building preference for the brand in a highly competitive category.”

 

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