Just in: BARC can release data. Eng channels set to return fm Week 22

25 May,2017

By A Correspondent

We weren’t there for the deliberations ourselves. But according to very reliable information we have received, the law-makers have told a petitioner that BARC can release data in regards to audience measurement of English news channels. The decision, a copy of which we’re going to receive soon, says that the discussion must happen with TRAI and the channels. the audience measurement body set up by the IBF, AAAI and ISA, can release the weekly measurement data.

With this it’s expected that the English news channels which regressively removed the watermarking necessary for BARC to measure audiences  will now be back for the ratings regime starting Saturday, May 27…. that’s Week 22.

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