Jiggy George to drive LIMA’s agenda in India

30 May,2017

 

 

This news came in over a week back, but it just slipped our attention. The International Licensing Industry Merchandisers’ Association (LIMA) has announced the appointment of Jiggy George as its official head for India. A pioneer in the Indian licensing industry, George has over 20 years of experience in sales, marketing, project management and licensing.

 

Said LIMA President Charles Riotto: “With experience as a licensor, licensee and agent, Jiggy possesses a thorough knowledge of the licensing industry in India and of the overall regional market. He understands both the power and benefits of operating in India, as well as the challenges.”

 

Added George who is Founder and CEO of Indian licensing agency Dream Theatre: “With its rich history of entertainment and brand awareness coupled with strong economic fundamentals, the Indian licensing industry is poised for takeoff. This is the perfect time for LIMA to bring the key players together to jointly address the challenges and grow the licensing business in India.”

 

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