India third biggest market for BBC

30 May,2017

 

 

The BBC is reaching a record weekly audience of 372m around the world, a rise of 7 per cent year on year, new audience figures reveal.

These figures – the Global Audience Measure (GAM) – show how many individuals the BBC reached weekly with its news and entertainment content in the year 2016/17.

The data shows the BBC’s weekly global news audience has risen by 8 per cent to 346m, with TV, audio and social media driving the increase. Weekly audiences in India have gone up by 25 per cent across the BBC’s international news services, giving a total audience of 28m, and making India the third biggest market for BBC News internationally.

The BBC World Service has seen an increase of 9% since last year, taking its total audience to 269m. Global News Ltd, which comprises BBC World News television and BBC.com, now has an audience of 121m, an increase of 12 per cent with weekly BBC World News TV viewers rising to 99m. The number of listeners accessing World Service English through internet audio has shot up by 147 per cent to 21m.

The GAM figures show the BBC is on track to achieve the target set by the Director-General of a 500m weekly audience by 2022, the BBC’s centenary year.

Said Francesca Unsworth, Director of the BBC World Service Group: “In a turbulent year for international news, with mounting concern about fake news and social media ‘filter bubbles’, more people than ever before are turning to the BBC for reliable, impartial information they can trust.

Added Tim Davie, Director of Global and CEO of BBC Worldwide: “It is encouraging to see that BBC branded services continue to be the trusted go-to platforms for audiences across the globe.”

 

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