Human. comes to India with BITM

30 May,2017



There’s a new agency model going global and has now launched in Gurugram. “Human. is not just another digital ad agency. It is a people experience agency,” notes a communique, adding: “Working at the intersection of art + code, creating an alchemy of connected human experiences in design, data, technology and digital transformation”.


Andrew Berglund

“Launching into India is definitely the next logical step in the growth of Human. Outside of Europe. India also has a sizable array of technology talent to tap into,” said Andrew Berglund, founder and Chief Digital Officer of Human.


Human. will be opening in Delhi NCR (Gurugram) in partnership with Naresh Gupta and Prathap Suthan, founders of Bang In The Middle. Berglund and Suthan have previously worked together at Cheil Worldwide.


“We are very excited to form a partnership with Andrew and his agency, Human. The synergy with BITM is perfect to help grow and diversify our digital offering to service our local and international clients,” said Naresh Gupta, co-Founder and Chief Strategy Officer at Bang in the Middle.


Added BITM co-Founder and Chief Creative Officer Prathap Suthan: “We have been exploring ways to collaborate with Andrew for a few years now. And very recently we have decided to partner with Human. Naresh and I are very excited to be involved with such a dynamic growth opportunity in pushing the creative boundaries for digital.”


Said Berglund: “Naresh and Prathap are a wonderful blend of personalities and bring diverse wealth of wisdom in connecting brands with people. There’s a positive synergy with their skills in strategy and creative storytelling.”


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