HUL/PHD, Colors & Jagran lead Indian charge of 5 Golds at Montreux Festival

09 May,2017

By A Correspondent

The road to Cannes, it is said, starts from Montreux. Montreux Festival is a precursor to Cannes as it happens in April and every year many Cannes aspirants test their work at Montreux. Several Montreux winners in the past have gone on to win at Cannes.

Indian companies and creative agencies struck five golds and sixteen finalists at the Golden Award Montreux Festival this year in Switzerland.

PHD won a Gold and five finalists for HUL brands while Viacom 18 won a Gold and three Finalists. Jagran Prakashan did well with a Gold and 3 Finalists. Tree Design and  Mathrubhumi won a Gold and Finalist each. Other Indian winners were Living Foods channel (two finalists) and Dainik Bhaskar Publication-one finalist award.

The Montreux Festival Switzerland Jury: From left: Ajay Chandwani Percept India and Brand Engagement Consultant; Barbara Aparo Vienna; Mark Chalmers Virtue,Vice London; Milka Pogliani Italy ,Harry Betke, Festival Organizer Austria, Christian Orth, Merck Frankfurt; Olivier Teepe Cloudfactory Amsterdam; Jorg Borgwardt Norman Vale, New York; Petra Staudenmaier, Global Marketing Director, Lindt Chocolate

BBDO New York, BETC Paris and Heimat Berling Germany were the most awarded agencies with six Gold medals each at the Montreux Festival 2017. BBDO’s Golds were for Snickers, AT&T, Lowe’s, Sandy Hook. BETC were awarded for their creations for Evian, Canal+, Air France, Addict Aide, Leroy Merlin. Heimat received Golds for their work for Hornbach, FDP and Otto.

This year, the Golden Award of Montreux received more than 3,400 entries from 38 countries. Results are on As is their tradition, Golden Award Montreux Festival only awards Golds and Finalists with no Silvers and Bronzes.


The  Montreux  International Jury  for 2017 this year included. Carolyn Davis BBDO New York; Olivier Teepe Cloudfactory Amsterdam; Ajay Chandwani Percept India and Brand Engagement Consultant; Davide Boscacci Leo Burnett Turin; Mark Chalmers Virtue,Vice London; Conor Brady Critical Mass New York; Jérôme Gonfond Les Gaulois Paris; Philippe Pinel Romance Agency Paris; Jim Hilson AMV BBDO London; Frank Bodin Havas Worldwide Switzerland; Jorg Borgwardt Norman Vale New York; Barbara Aparo Vienna; Christian Orth Merck Frankfurt; Lothaire Burg ARTE TV, France and Milka Pogliani Consultant Italy .

HUL and PHD won a Gold in Best Use of Mobile for their work “Kheloge toh jeetoge” ,Colors program “ Shakti Ek Astitva” won a Gold in Best Use of Integrated Media, Tree Design’s Print ad for The Heritage School won a Gold in the Non-Profit Category, Jagran Prakashan won a Gold in the Best Use of Print Media for “A newspaper invests in the future of the country” while Mathrubhumi won a Gold for their Corporate Film “Yatra”.

Finalist winners of PHD/HUL were for Sunlight, Baby Dove, Rin Career Academy, Online campaign Readyforlife and “Kheloge toh jeetoge” in Digital/Interactive,Direct Marketing and Mixed Media categories.

Colors won three Finalists in Humor (IIFA 2016) Special Effects (Naagin Season 2), Campaign (Big Boss Season 10). Jagran Publication won three Finalist Awards in Direct Marketing and Media Promotion for Young Editor, Crowdsourcing and Jagran Film Festival.

Living Foods won two Finalist Awards in Posters and TV Promotion Categories. Dainik Bhaskar won a Finalist in Events category, Tree Design’s brochure for PVR Cinemas won a Finalist and Mathrubhumi’s film Aarogyamasika won a Finalist in Corporate Image category.

Commenting on the success of Indian companies, Ajay Chandwani Director Percept and Brand Engagement Consultant who was on the International Jury at Montreux said: ” India has been steadily climbing up on the international festival performance in the last few years. Montreux Festival Switzerland has been witnessing a significant rise in participation from India and this year’s haul of 5 Golds and 16 Finalists is India’s best performance yet. It’s also heartening to note the Golds and Finalists from India were in varied Categories like Digital, Mobile, Direct, Design, Print and Film. It is now a matter of time when India will create its own culture of advertising like Brazil, Japan or Thailand.”

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