Himalaya unveils #momsunplugged campaign on digital medium

18 May,2017

By A Correspondent


Turning the spotlight on mothers in a unique way, Himalaya has launched a digital campaign, #momsunplugged. Captured in a series of unscripted films, the campaign features spontaneous and heartfelt conversations between real moms sharing their emotions, experiences of joy, fear, guilt, apprehensions, and efforts to create a new identity while exploring the world of motherhood


“We launched Himalaya for Moms to help mothers in their journey of motherhood. Through #momsunplugged, we wanted to feature them in their true sense. This is our first campaign that allows mothers to speak their hearts out in the most candid way. We hope to ignite these conversations among mothers to share their happiness, sadness, anxiety, and experiences that comes with motherhood. We want mothers to believe that it is completely normal to feel anxious during this period. Unless we acknowledge their concerns, they will continue to feel stressed and imperfect,” said N.V Chakravarthi, General Manager Himalaya BabyCare.


This campaign will be accessible on various digital platforms including Himalaya BabyCare’s Facebook Page, Blog and YouTube.


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