Happy mcgarrybowen rejigs. Appoints Samarjit Choudhry as COO – Advertising

03 May,2017

By A Correspondent


Happy mcgarrybowen has announced key structural changes to “further strategise its business approach and strengthen its top-line leadership”.


As part of this change, Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects (SBCP).


On the path ahead, Das said: “The dream here is to use ‘design thinking’ to contribute something unique to design from India and create value for our clients. We also want to help B2B clients with solutions that fall between a digital and communication agency by leveraging technology and creating unique experiences with UI and UX, VR, AR, AI, Machine Learning, IOT (internet of things), etc. In SBCP too, we have been trying to use technology to solve communication challenges even as we patiently engage with continuous research and feedback to create and recreate communication for change. Yes, the process is slow but fulfilling and effective if done well. To accomplish this, we have put together a talented, top-of-line team of experts to deliver results.”


Kartik Iyer, co-founder and CEO – Happy mcgarrybowen, will continue to oversee the advertising discipline for Happy mcgarrybowen. On the developments, Iyer said, “We have always wanted Happy mcgarrybowen to be a hybrid agency with multiple capabilities. Between Praveen and me, we are very clear what we want for Happy mcgarrybowen in the future. So it just makes absolute sense to split forces and give the attention each discipline needs.”


Meanwhile, Happy mcgarrybowen has roped in Samarjit Choudhry as chief operating officer (COO), Advertising. Armed with more than 20 years of experience, Choudhry’s mandate will be to run and grow the agency’s advertising business across the country. Prior to this, Samarjit was with Ogilvy Bangalore where he held the position of chief growth officer. He was also instrumental in setting up Orchard in Bangalore and Black Pencil for the Leo Burnett Group. In his new role, he will report to Iyer.


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