Godrej’s Hit Gel Stick adds filmy punch to fight roach menace

02 May,2017

By A Correspondent


We aren’t sure why it’s only the mother’s duty to do this, but Godrej’s Hit has launched a Gel Stick variant which is a solution to “enable mothers to protect her kids and family from cockroaches”. Hit Gel Stick is a transparent gel which once applied remains effective for seven days, kills cockroaches right at the point of entry and is very convenient to use. Or so claims a communique.


The brand has launched a new nationwide campaign with the tagline ‘Hit Gel Stick Cockroaches KoGhustey Hi Maare’. Talking about the launch of HIT Gel Stick and the unique campaign, Sunil Kataria, Business Head – India & SAARC, Godrej Consumer Products Limited said: “Consumer research reveals that 80 per cent of consumers have faced a cockroach problem, but less than 8 per cent use branded cockroach solutions! Low adoption of specialist cockroach solutions by mothers is due to lack of awareness of the fact that cockroaches spread food poisoning and therefore are a serious threat to the health of her kids and family. Cockroaches enter our kitchen from dirty drains carrying germs and contaminate food and utensils, but they are seen only as unwanted intruders which disgust hence mothers settle for ineffective solutions to contain them.”


The ad film is directed by Karan Shetty and produced by Madhukar Kotian and Vijay Carvalho.

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