G-Man goes Fast Forward in a global strategy role

22 May,2017

By A Correspondent

 

Gowthaman Ragothaman

In all the hullabaloo of the news channels taking on BARC, we didn’t flash this news early enough (note: we’ve resisted playing with the word Fast so far), but it does gladden our hearts to note that our man G-Man is going places. The Mindshare APAC Chief Operating Officer now assumes the role of Global Chief Strategy Officer for FAST. G-Man for those who don’t know is short for Gowthaman Ragothaman, the affable former chief of Mindshare India (until end-2011).

 

Mindshare, the global media agency that is part of WPP, is placing its FAST (short for Future Adaptive Specialist Team) integrated performance unitat the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation…to help clients do the same.

 

Norm Johnston

Norm Johnston, formerly Mindshare Global Chief Strategy and Digital Officer, assumes the dual role of Global Chief Digital Officer Mindshare and Global CEO of FAST as part of the move.

 

Other appointments to the FAST leadership team include: Gowthaman Ragothaman of course,Barry Lee, currently head of the London-based Mindshare Worldwide FAST Hub, who adds the additional role of Chief Product Officer for FAST; Tom Johnson, currently Performance Marketing Director at Mindshare Worldwide, who takes the role of Chief Client Officer for FAST; Adam Ray, formerly Global Head of Programmatic at Mindshare Worldwide, who assumes the role of Chief Innovation Officer for FAST.

 

The global FAST team will be supported by the regional FAST Hub leaders: Robin Wong (APAC), Matias Galimberti (LATAM) andBrian Decicco (NA).

 

Said Nick Emery, Mindshare Global CEO: “Clients need us to marry our abilities in brand building and outcome based performance marketing. FAST has been a key part of our overall integrated offer to clients and with Norm’s leadership team we are looking forward to helping our clients achieve greater success. There is much more to come on our transformation journey.”

 

Added Norm Johnston, Mindshare Worldwide Chief Digital Officer and CEO of FAST: “We believe that modern Adaptive Marketers need to be experts in both brand and performance marketing and that only by offering an integrated approach will we truly achieve success for our clients, making their messaging relevant, timely and targeted whether it is brand or demand in nature. That is why FAST sits at the heart of an integrated Mindshare offering, not as an external agency.”

 

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